Aldi has made it as simple as possible for customers to get in, out, and home in a short amount of time. Isn’t that what consumers want? Unlike Whole Foods, the grocery store’s goal isn’t to offer a unique shopping experience for customers, but to assist them get things done as quickly as possible while buying more for less. As a result, they employ a variety of strategies to keep things moving, including multiple barcodes and conveyor belts of the ideal length.